Village CapitalResource: March 2022 Workshop in Durham, NC
A look at founder support in practice, shared in connection with Terell Sterling’s work with Go Paladin and Village Capital.
Investor. Operator. Strategic advisor.
Terell
Terell
Sterling.
Experience across the table.
A person in your corner.
I work with founders and leaders on the decisions, relationships, and opportunities that move a business forward.
Partner, 3+ VenturesFounder, Go Paladin ↗
01 / Meet TerellBusiness is built
Business is built
on relationships.
What we do with them changes everything.
My career has taken me from Apple, Tesla, and Oracle to Andreessen Horowitz, working at the intersection of technology, venture capital, and business. Along the way, I’ve learned that the most meaningful opportunities are built through relationships, trust, and a willingness to think beyond what’s possible today.
As a Partner at 3+ Ventures and Founder of Go Paladin, I work with founders, executives, and institutions to turn ambition into action. From venture investing and strategic advisory to developing partnerships and opening new markets, my work is about connecting the right people, resources, and ideas to create lasting value.
Over the years, I’ve had the privilege of supporting hundreds of businesses, helping unlock opportunities, accelerate growth, and bring meaningful capital and commercial activity to life.
More about my journeyExperience & community
02 / PerspectiveA practical view.
A practical view.
A wider network.
Capital is part of the conversation. So are customers, partnerships, and the people who help a business grow.
I bring an operator’s lens to investing and advisory: understand the business, ask useful questions, and connect the right people. Not every conversation needs a pitch deck. Sometimes it starts with a question.
What are you working on?03 / Ways to work together
Different challenges.
Shared ambition.
Every engagement starts with understanding the opportunity.
01Venture & Investment AdvisoryVenture investing, company development, and conversations about growth.
Backing ideas.
Building businesses.
I work across venture investing, company development, and strategic advisory, bringing experience from both sides of the investment table.
As a Partner at 3+ Ventures and an active angel investor, my work includes sourcing and evaluating opportunities, supporting founders, and helping businesses navigate critical stages of growth.
Areas of focus
- Venture investing
- Commercial evaluation
- Portfolio development
- Strategic partnerships
02Executive & Strategic AdvisoryAn outside perspective on business strategy and the decisions ahead.
Perspective for the
decisions that matter.
I work alongside founders and executive teams to navigate complexity, evaluate opportunities, and develop practical strategies for growth.
Drawing on experience across global technology companies, venture capital, and entrepreneurship, I bring an outside perspective grounded in firsthand operating and investing experience.
Areas of focus
- Business strategy
- Market development
- Executive advisory
- Strategic growth
03Institutional Partnerships & InnovationConnecting established organizations with emerging businesses and ideas.
Connecting institutions
with what’s next.
From corporate innovation to international entrepreneurship, I’ve worked with organizations to develop partnerships, programs, and opportunities that connect established institutions with emerging businesses.
My experience includes collaborations with Salesforce, Village Capital, and Invest in Bavaria, alongside building and leading entrepreneurial initiatives.
Areas of focus
- Corporate innovation
- Entrepreneurship programs
- International market development
- Ecosystem strategy
04Speaking & Executive EducationPractical ideas for executives, founders, investors, and emerging leaders.
Ideas worth bringing
into the room.
I speak with executives, investors, founders, and emerging leaders about venture capital, entrepreneurship, leadership, and the relationships that shape opportunity.
My approach combines professional experience, practical insights, and candid conversations about what it takes to build businesses and create meaningful change.
Topics
- Venture capital
- Entrepreneurship
- Leadership
- Access & opportunity
05Community & ImpactFounder development, mentorship, and opening more doors.
Opportunity should
open more doors.
I founded Go Paladin to help entrepreneurs gain access to the knowledge, relationships, and resources needed to build successful businesses.
Through the foundation and my broader professional work, I’ve supported initiatives focused on founder development, entrepreneurship education, and expanding economic opportunity.
Areas of focus
- Founder development
- Mentorship
- Community building
- Entrepreneurship education
04 / In conversationIdeas, out
Ideas, out
in the world.
Selected talks, writing, and conversations. A closer look at the ideas behind the work.
Village Capitalfor everyone.Terell Sterling & Go Paladin
Building a bridge to opportunity
Village Capital · Go Paladin’s origins and the work of expanding access for historically excluded founders.
the journey.With Terell Sterling
Career, conviction, and starting Go Paladin
findSisterhood Biz · A personal conversation about entrepreneurship, career milestones, and the path to building.
Palo Alto University / Alumni spotlightThe experiences that shaped the work
Palo Alto University · Education, technology, and the belief that more people deserve a way into entrepreneurship.
05 / Start hereLet’s make
Let’s make
something happen.
Building a company, planning a conversation, or bringing a new perspective to your community? Tell me what you have in mind.
hello@terellsterling.com